SAMUEL EMEDOBI PORFOLIO
We had the opportunity to work on an exciting project for Legacy Franchise, the company behind Sweat Houz, a wellness and fitness brand. We were commissioned to create a series of videos aimed at raising awareness about their services and reaching a broader audience. To effectively target the right audience, we started by collaborating with the Sweat Houz team to identify their key demographics, age groups, and user personas. Using this information, we developed avatars and cast actors who represented these profiles, showcasing real-life interactions with their products in our video production studio.
As a co-producer alongside David Ross, I was responsible for assembling a talented team and crew to execute the vision. This involved hiring the right personnel and renting the necessary film cameras and equipment to ensure a smooth production process.
In total, we successfully produced 63 videos, each tailored to fit different aspects of Sweat Houz's campaign, helping them connect with their audience and elevate their brand presence.
We also produced a range of supporting videos for digital ads, social media, and in-studio use—each tailored to amplify brand visibility and reinforce Sweat Houz’s core message.
These behind-the-scenes photos showcase the collaborative energy on set as we brought Sweat Houz’s vision to life through lighting, casting, and precision-driven production.