SAMUEL EMEDOBI PORFOLIO

PROJECT 4

James Fortune " Never Let You Down"

COLLABORATION

I’m excited to share the incredible journey of creating the music video for "Never Let Me Down" by the talented artist James Fortune.

ROLES AND RESPONSIBLITIES

As the director, co-producer, editor, and even an actor in this project, I had the opportunity to bring this powerful story to life.​​​​In the pre-production phase, I collaborated with producer David Ross to assemble an amazing crew that could help execute the vision. We carefully selected stunning locations, including a beautiful church in Decatur, Atlanta, and a gorgeous home, to serve as the backdrop for this heartfelt narrative. One of the challenges we faced was an actor dropping out at the last minute. To ensure the story remained intact, I stepped in and played a small role in the video. It was a rewarding experience that added a personal touch to the project.

ACHIEVED

The hard work and dedication of everyone involved paid off when we received a nomination for Gospel Music Video of the Year. Although we didn’t take home the award, the recognition was a testament to the creativity and passion poured into this production.This project was a true labor of love, and I am proud of the team’s effort in creating a music video that resonates with audiences and highlights the uplifting message of the song.

BTS (James Fortune "Never Let You Down")

These behind-the-scenes photos showcase the collaborative energy on set as we brought Sweat Houz’s vision to life through lighting, casting, and precision-driven production.