SAMUEL EMEDOBI PORFOLIO

Project

BOTERO CARTS PROMOTIONAL VIDEOS

COLLABORATION

This project was a collaborative effort between our production team and Botero, led by Producer David Ross. The goal was to create sleek, high-impact promotional videos that would live across Botero’s digital ecosystem—from social media to website banners and paid advertising.

ROLES AND RESPONSIBLITIES

As the Director of Photography, I designed and executed a clean, minimal lighting setup tailored for wide-angle product and lifestyle shots. I innovated a custom Chimera-style lighting setup using a 6x6 Scrim Jim rigged overhead to the studio frame. This eliminated the need for ground-based light stands, giving us full flexibility to shoot wide and capture seamless motion without obstructions. In addition to cinematography, I also took on editing responsibilities—shaping the footage into engaging, polished content aligned with Botero's brand identity and marketing goals.

ACHIEVED

The final videos were deployed across all of Botero’s social platforms, contributing to a 70% increase in overall sales. The campaign’s visual assets were also used as the banner on the company’s homepage and featured in digital and print ads, amplifying reach and brand consistency across channels.

BTS (Behind The Scenes) Three Rivers Paint Commercial

Check out additional promotional videos produced during the Botero shoot.

BTS (Behind The Scenes) Three Rivers Paint Commercial

Explore behind-the-scenes photos showcasing the custom lighting setup and production process in action.